Each week, I post three words. You write something using the words.
Then come back and post a link to the contribution with Mr. Linky (but please, link to the exact post, not your blog, by clicking on the exact post title and paste it to Mr. Linky below). As always, there's no hard-and-fast rule that you have to post on Wednesday.
To link up with this week's Three Word Wednesday *click here*
This week's words:
Error; Jingle; Vindicate
How shall I relieve
myself of this one error,
this brainless jingle
written in duress
I swear to you they made me
do it, no matter
what they tell you now?
I shall wait off track, hidden
in the weeds, alert
and armed as I must
be, at the ready, Eddie
to spill their stinking
guts, to vindicate
the position I'm placed in.
It's just not my fault.
May 30, 2012 5:48 AM
Confessions of an Advertising Man is a 1963 book by David Ogilvy. It is considered de rigueur reading for all advertising professionals. Ogilvy was partly an advertising copywriter, and the book is extremely clearly written, as though the entire book was advertising copy. It contains eleven sections with self-explanatory titles:
How to Manage an Advertising Agency
How to Get Clients
How to Keep Clients
How to be a Good Client
How to Build Great Campaigns
How to Write Potent Copy
How to Illustrate Advertisements and Posters
How to Make Good Television Commercials
How to Make Good Campaigns for Food Products, Tourist Destinations and Proprietary Medicines
How to Rise to the Top of the Tree
Should Advertising Be Abolished?
In August 1963, 5000 copies of the book were printed. By 2008 more than 1,000,000 copies had been printed.
Some years ago my poetry took on a mythic flavor and I became a character in my own poems, a mage, "the man of the Northern Wall". This apellation is not completely fictional. My middle name is Noordwal, a Dutch term for north wall, though in current Dutch it mainly means north bank as in riverbank. I was told that an ancestor, a Portugese Jew escaping the Inquisition, settled in a small Dutch town and took this name from where he settled, near the north wall of the town. I have thought for a long time that -wal meant wall, think my mother told me that. A linguist might say that my usage is no longer common, is an older usage, but then the Inquisition happened in Portugal a few centuries ago, right around the time the Moors lost control of the Iberian Peninsula and the Jews lost the modest protection given them by Islam. Now I write as this mage, my poetry persona.