Wednesday, May 30, 2012

Ad-Man - 3 Word Wednesday

Thom writes:
Each week, I post three words. You write something using the words.

Then come back and post a link to the contribution with Mr. Linky (but please, link to the exact post, not your blog, by clicking on the exact post title and paste it to Mr. Linky below). As always, there's no hard-and-fast rule that you have to post on Wednesday.

To link up with this week's Three Word Wednesday *click here*

This week's words:

Error; Jingle; Vindicate

How shall I relieve
myself of this one error,
this brainless jingle
written in duress
I swear to you they made me
do it, no matter
what they tell you now?

I shall wait off track, hidden
in the weeds, alert
and armed as I must
be, at the ready, Eddie
to spill their stinking
guts, to vindicate
the position I'm placed in.
It's just not my fault.

May 30, 2012 5:48 AM

Confessions of an Advertising Man is a 1963 book by David Ogilvy. It is considered de rigueur reading for all advertising professionals. Ogilvy was partly an advertising copywriter, and the book is extremely clearly written, as though the entire book was advertising copy. It contains eleven sections with self-explanatory titles:

How to Manage an Advertising Agency
How to Get Clients
How to Keep Clients
How to be a Good Client
How to Build Great Campaigns
How to Write Potent Copy
How to Illustrate Advertisements and Posters
How to Make Good Television Commercials
How to Make Good Campaigns for Food Products, Tourist Destinations and Proprietary Medicines
How to Rise to the Top of the Tree
Should Advertising Be Abolished?

In August 1963, 5000 copies of the book were printed. By 2008 more than 1,000,000 copies had been printed.


  1. Jingles are under-rated..they are probably more lodged in our psyche than hymns these days..there should be no shame attached ;) I love the old ads you have included..especially the last..he has the 'don't catch me' look of an ad man upon his face..Jae

  2. You really don't need the "They made me do it" excuse. Your 3WW piece is quite engaging.

  3. Very clever and well written...

  4. Some jingles are really good.
    Great use of the prompt words :)

  5. Haha, how witty. I like the pace of your poem.

    Want to get a hold if the book now. Seems like an interesting read.

  6. always witty you've outdone yourself today Brilliantly done.Bravo

  7. Not so sure if it's your fault or not, but I love the emotion you inserted - amusement, a bit of anger, and detachment......well-done


The chicken crossed the road. That's poultry in motion.

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